Picovian Blog

Our Origin: The Beginning of a Journey

In October 2023, in the vibrant heart of Brazil, two adventurous souls crossed paths in an encounter that would change their lives forever. Carl, a Canadian digital nomad, had been exploring the world for years, collecting experiences and languages on his journey. Victor, a Brazilian passionate about marketing, brought with him a strategic business vision shaped by his own travels through South America.

What began as a normal friendship, fueled by parties and youthful adventures, soon turned into something deeper. Victor recognized in Carl a unique knowledge of the digital universe, combined with fluency in several languages acquired on his travels. Carl, in turn, saw in Victor an entrepreneurial energy and a vision of the future that impressed him.

The connection was instant. Nights of lively conversations turned into brainstorming sessions, where ideas flowed freely, driven by a shared passion for the digital world. Carl's stay in Brazil was brief, but the impact of that meeting remained.

One Year Later: The Reunion

Ten months passed, each following their own path. Victor, now engaged and with new knowledge in SEO and marketing, felt it was time to take the next step. In a message to Carl, he shared his achievements and revealed his interest in venturing into the world of programming.

Carl's response came in a playful tone: "So, are you ready to start that marketing company we talked so much about?". To his surprise, Victor confirmed that was exactly why he had contacted him. With a new perspective on life, he was ready to get his hands dirty.

From Idea to Reality

Within hours, Carl created a series of website templates so he and Victor could explore the possibilities. The choice of name was natural: "Picovian", a fusion of their origins and aspirations. "Pico", representing the constant search for challenges, novelty, and innovation, and "Vian", symbolizing solidity, veins, and roots. Empathy and a reminder that behind every brand, product or service, there are people with needs, desires and dreams.

With the name defined and the vision clear, the duo dived headfirst into the project. Carl, with his technical expertise, and Victor, with his passion for marketing and deep understanding of the Brazilian market, complemented each other perfectly. Picovian was beginning to take shape.

The rest, as they say, is history to be written. Picovian was born out of friendship, passion for digital and the will to make a difference. Today, we remain steadfast in our mission to connect companies and people to the digital future, guided by the values of innovation, care and transparency.

The Search for Visual Identity 🎨

At Picovian, we believe that first impressions are lasting. That's why choosing our visual identity was a careful process full of debate (and a few laughs!).

Carl, the novelty and weirdness-loving Canadian, wanted a teal with a touch of vibrant teal. "It's a rare color in the market, it will make us stand out!", he argued enthusiastically. Victor, the Brazilian connected to his roots, defended orange with fervor. "Orange is energy, it's sunrise!", he countered passionately.

And what happened? Carl actually loves orange. In fact, it's the color of his hair! But, as an experienced designer, he knew it would be a challenge to fit it into the user interface naturally. Victor, in turn, hated the idea of green.

Days of debate followed. We tested the colors on different screens, discussed color psychology, and even invoked the opinions of friends and family (which, of course, only made things worse!).

In the end, common sense (and perhaps a bit of fatigue) prevailed. Teal, without the subtle touch of green that Carl wanted so much, was chosen. And, to tell the truth, it looked amazing!

Now the Logo

Creating the logo was another adventure. We wanted something simple, memorable and that represented the Picovian essence.

After countless ideas and drafts, we arrived at a design that combines the "P" of Picovian with elements that refer to technology and growth. The result is a modern, clean logo that conveys our message clearly and objectively.

In the end, what matters is that our visual identity reflects who we are and what we do. We believe that the teal and the Picovian logo fulfill this mission with flying colors, conveying our passion for digital, our pursuit of innovation and our commitment to connecting companies and people to the future.

We Launched the Website! The Fight for Design 💻

If the color discussion was intense, the debate about the website design almost took us to couples therapy (business, of course!).

Carl, always aware of the latest trends, wanted a minimalist, modern and "different" website. Victor, with his more traditional side, advocated a corporate, sober and "professional" look.

In the end, we agreed to disagree... and call for reinforcements! We conducted tests with users of different profiles to see which design generated more engagement and ease of use. And wouldn't you know, the minimalist won by a landslide?

The lesson we learned? Design is not just a matter of personal taste, but also of user experience. And at Picovian, user experience always comes first.

We opted for a clean, intuitive design that puts content front and center. We want our visitors to find what they are looking for quickly and easily, without getting lost in a maze of information.

Our website is more than an online business card. It is a reflection of our passion for digital, our pursuit of innovation and our commitment to offering solutions that truly make a difference.

Safety First 🔒

We know that online security is serious business. That's why at Picovian, we don't mess around when it comes to protecting your data.

Now that the website is online, we have to keep it safe. We started with the basics:

• HTTP Headers: We added HTTP headers to encrypt website traffic and shield the website from common attacks, such as cross-site scripting (XSS) and clickjacking.
• TLS 1.3: We implemented the TLS 1.3 protocol, the latest and most secure version of the transport layer security protocol, to ensure the encryption of information transmitted between your browser and our server.
• Contact Form Field Filtering: We added filters to the contact form to prevent spam and hacking attempts, ensuring that your messages reach us safely.

Rest assured! Your data is in good hands. At Picovian, security is always our priority, and we are always attentive to the latest technologies and practices to protect your information.

The Mission: Acceleration!⚡

At first, our website was like a turtle in slow motion. It took several seconds to fully load. While this is normal, it doesn't meet our high standards. Especially since we know the statistics about this, and how website speed affects the likelihood of staying or leaving.

Carl, the programming wizard, dived headfirst into optimization. We swapped images for AVIFs (the format of the future!), created an SVG sprite sheet for the icons, and eliminated all external fonts and resources that were delaying loading.

Less than half a second on desktop and 1.4s on mobile, without sacrificing content or animations. Phew! Mission accomplished.

At Picovian, we believe that speed is essential for a good user experience. After all, nobody likes to wait forever for a website to load, do they?

Does Your Digital Presence Convey Trust?

Your physical store is amazing, but… does it exist on the Internet? If the answer is "No", you are losing customers!

Did you know that most potential customers these days start their search for products and services online? If your physical store doesn't have an internet presence, it's like it doesn't exist for a large portion of your target audience.

When you need something, or feel like eating something, what's your first instinct? Do you go out on the street to drive around town and see what's there? No. You probably grab your cell phone, open Google and type in a few keywords. If people looking for your niche can't find anything about your store, you've just lost those sales.

Having a solid online presence is no longer a luxury, it's a necessity. It's about being discovered, building trust and standing out from the competition.

Be Found: Increase Your Visibility

• SEO: Appear on the first pages of Google when your potential customers search.
• Website: Have an attractive and informative virtual showcase, open 24 hours a day, 7 days a week.
• Social Networks: Connect with your audience, share relevant content and build relationships.

Be Trustworthy: Convey Professionalism and Legitimacy

In today's digital world, trust is the key to success. A well-established online presence not only increases your visibility, but also demonstrates that you are a legitimate and professional business, not a scam or scheme.

When you find a store, what makes you trust it? Her image, and how she is seen by the public who already knows her. This is a subconscious benefit.

You trust Nike because everyone talks about Nike. And researching, you find nike.com, a legitimate domain, with social networks of the same name, a well-structured website, clear and updated information, testimonials from satisfied customers... all of this contributes to creating a positive and trustworthy image.

Be Chosen: Convert Visitors into Customers

• Calls to action: Encourage visitors to contact you, request a quote or purchase your products.
• Optimized contact forms: Make it easy for customers to contact you by offering simple and intuitive forms.
• Virtual Store: Sell your products online, expanding your reach and increasing your sales.
• Online Service: Offer support and answer customer questions in real time, increasing satisfaction and loyalty.

At Picovian, we understand the importance of a strategic online presence for the success of your business. We offer complete solutions including:

• Website creation: We develop modern, responsive and optimized websites to build legitimacy, attract traffic, and convert.
• SEO optimization: We help your website climb the search results rankings to increase your visibility and conversion.
• Social media optimization: We create and optimize your social media with your brand coherent and consistent, increasing your visibility, legitimacy, and engagement.
• Content creation: We produce relevant, internationalized, and quality content to attract and educate your audience.

The digital age is constantly evolving. Invest in your online presence and win new customers today!

Why is Branding important?

Your brand is more than a logo - it's your identity, your story and your promise to customers.

In a market saturated with options, where competition is fierce, how can you ensure that your company is noticed, remembered and chosen? The answer lies in strong and strategic branding.

Branding goes far beyond a pretty logo or flashy colors. It is the construction of a unique and authentic identity that represents the essence of your business, your values ​​and your value proposition. It's what sets you apart from the competition and creates an emotional connection with your customers.

• Recognition: A consistent and memorable brand is easily recognized by the public, generating familiarity and trust.
• Differentiation: Well-defined branding sets your company apart from the competition, showing what makes you unique and special.
• Credibility: A strong brand conveys professionalism and authority, removing the image of amateurism or possible scams.
• Appreciation: A recognized and admired brand adds value to your business, allowing you to charge higher prices and attract more qualified customers.
• Loyalty: Branding that connects with the audience creates emotional bonds, turning customers into loyal fans of your brand.

In the online environment, branding is even more crucial. Your website, social media, email marketing and all your digital interactions must convey a consistent and impactful message, reinforcing your identity and values.

How can Picovian help?

At Picovian, we offer strategic branding services that go beyond logo creation. We work together with you to:

• Discover the essence of your brand: We identify your values, your mission and your value proposition, translating them into an authentic visual and verbal identity.
• Create an impactful logo and branding: We develop a memorable logo and a palette of colors, typography and graphic elements that represent your brand in a unique and consistent way.
• Define your market positioning: We help you stand out from the competition by finding your niche and communicating your value proposition clearly and differently.
• Apply branding across all your digital channels: We ensure that your brand is represented consistently across your website, social media, email marketing and other communication materials.

Don't be just another one in the market. Be remembered, be admired, be chosen.

Invest in your business branding and win the hearts of your customers.

Contact Picovian and find out how we can help you build a strong and memorable brand in the digital world.

Why is SEO important?

Is your store a hidden treasure? SEO can put you on the map!

Imagine having a beautiful window display, amazing products and impeccable service, but your store is on a deserted street where no one passes by. Frustrating, isn't it? In the digital world, this deserted street is the Google results page. If your business doesn't show up in searches, you're losing customers to the competition.

SEO is the tool that puts your store on the digital map. It's like having a giant billboard on the busiest avenue on the internet, attracting potential customers directly to your business.

Why is SEO so important?

• Visibility: Appear on the first pages of Google when your customers search for products or services like yours.
• Credibility: Being well positioned on Google conveys trust and professionalism, showing that your business is legitimate.
• Conversion: Attract qualified visitors, that is, people who are already looking for what you offer, increasing your chances of sales.

At Picovian, we understand that every business is unique. That's why our SEO service is personalized and results-oriented.

Our process includes:

• Keyword Research and Analysis: We identify the most relevant terms for your business and optimize your website so that it can be found in these searches.
• Technical Optimization: We ensure that your website is fast, responsive and search engine friendly, providing a good experience for your visitors.
• Strategic Content Creation: We develop relevant and optimized content to attract and engage your audience, increasing time spent on the site and the chances of conversion.
• Link Building: We create a network of quality links pointing to your website, increasing your authority and relevance in the eyes of Google.

SEO is a long-term investment that generates lasting results. Unlike paid ads, which stop working as soon as the investment ends, SEO continues to attract customers organically, even if you stop investing in new campaigns.

Let Picovian take you to the top!

Don't let your physical store get lost in the digital world. With Picovian, you will have an optimized, visible website ready to generate results for your business along with your digital presence.

Contact us today and find out how we can help you conquer the online world!

How a website can help your store

In today's digital world, having a website is no longer a luxury, it's a necessity. Whether you are a small entrepreneur, a freelancer or a large company, having a solid online presence is essential to the success of your business.

But why is a website so important?

1. Open 24 hours a day, 7 days a week

   With a website, your customers can learn about your products or services, get in touch and even make purchases at any time of the day or night, from anywhere in the world.

2. Credibility and professionalism

   A well-structured and professionally designed website conveys trust and credibility to your customers. It's like having a digital business card that shows you take your business seriously.

3. Global reach

   With an internationalized website, you are not limited to your geographic region. Your products or services can be found by people from all over the world, opening doors to new markets and growth opportunities.

4. Effective marketing and communication

   Use your website to advertise promotions, news, events and content relevant to your audience. Keep your customers informed and engaged with your brand.

5. Integration with other tools

   Your website is the foundation of your marketing and online image. It can be integrated with other tools such as social media, email marketing and CRM, to enhance your communication and sales strategy.

Picovian creates websites that generate results

At Picovian, we don't just create beautiful websites. We develop customized digital solutions focused on achieving your business goals.

Our websites are:

• Modern and responsive: Adapted for all types of devices, ensuring a great experience for all users.
• Optimized for SEO: Optimized to appear on the first pages of Google, attracting more qualified visitors.
• Focused on conversion: Turn visitors into customers with strategic CTAs and persuasive design.
• Safe and reliable: We protect your data and that of your customers with advanced security technologies.

Ready to have a website that really works for your business?

Why have a personal website?

Tired of posting your ideas, projects and photos on platforms that don't belong to you? Of having your posts lost in a sea of ​​content and algorithms that decide what people see?

It's time to have your own space on the internet, a place where you have complete control over the design, content and experience you want to offer your visitors.

A personal website is much more than a social media profile

With a personal website, you have:

• Creative freedom: Customize the look of your website, choose the colors, fonts and layout that best suit you.
• Full control: Decide what to post, when to post and how to present your content.
• Own domain: Have a unique web address that represents you and makes it easy for people to find you.
• Professionalism: Show the world that you take your projects and passions seriously.
• Opportunities: Attract new job opportunities, collaborations and connections.

What can you do with a personal website?

The possibilities are endless! Here are some ideas to inspire you:

• Professional portfolio: Showcase your work, projects and achievements in an organized and impactful way.
• Blog: Share your knowledge, opinions and passions with the world the way you want.
• Online resume: Present your qualifications and experiences in a modern and interactive way.
• Virtual store: Sell your products or services online, reaching a wider audience.
• Creative space: Create a space to express your art, music, photography or any other form of expression.
• Online community: Bring together people with common interests, creating a space for exchange of ideas and collaboration.

At Picovian, we create custom websites that reflect your personality and goals. Our websites are:

• Modern and responsive: They look beautiful on any device, taking advantage of the latest web technologies.
• Fast: Optimized servers and much faster than cheap hosting that can crash at any time.
• Optimized for SEO: Optimized to be found by those looking for your talents or interests.
• Safe and reliable: We guarantee the protection of your data and your visitors with the best online security practices.

Ready to have your own little corner on the internet?

How can internationalization help your business?

Your website or blog is your showcase to the world. But what if this showcase could be seen and appreciated by people from different cultures and languages? Content internationalization is the key to opening the doors of your business to new markets and expanding your global reach.

Many people confuse translation with internationalization, but they are distinct and complementary processes.

• Translation is the act of converting a text from one language to another, keeping the original meaning.

• Internationalization goes beyond simple translation. It is the process of adapting your content for different cultures, taking into account aspects such as:

  • Date and time formats: What is 01/02/2023 in Brazil can be 02/01/2023 in the USA.
  • Units of measurement: Miles, kilometers, pounds, kilos... each country has its preferences.
  • Currencies: Prices need to be converted and displayed in local currency.
  • Cultural references: Jokes, slang and idioms may not make sense in other cultures.
  • Cultural sensitivity: Avoid topics or images that may be offensive in certain countries.

Beware of machine translation!

Machine translation tools, such as Google Translate, can be useful for quick and informal translations. But when it comes to important things, quality is essential. Literal and robotic translations can damage your image and drive away potential customers.

At Picovian, we offer not only content and website internationalization services, but also specialized consulting to help you better understand your target audience in different countries.

Our team has global experience in travel and working with people from different cultures. We can help you:

• Identify the best markets for your business: We analyze your target audience, your competitors and market trends to identify the countries with the greatest potential for your business.
• Adapt your marketing strategy: We create customized marketing strategies for each country, taking into account cultural particularities and the preferences of the local audience.
• Optimize your content for international SEO: We ensure that your website is found by people from different countries, using SEO techniques specific to each language and region.

Benefits of content internationalization:

• Expanding your reach: Reach new markets and increase your customer base.
• SEO improvement: Optimize your content for different languages ​​and countries, increasing your visibility in global search engines.
• Brand strengthening: Show that your company is global and cares about serving customers from different cultures.
• Increased credibility: Content adapted to the local culture demonstrates professionalism and respect.
• Competitive advantage: Stand out from the competition that has not yet explored the international market.

Ready to take your business across borders?