We Launched the Website! The Fight for Design

If the color discussion was intense, the debate about the website design almost took us to couples therapy (business, of course!).

Carl, always aware of the latest trends, wanted a minimalist, modern and "different" website. Victor, with his more traditional side, advocated a corporate, sober and "professional" look.

In the end, we agreed to disagree... and call for reinforcements! We conducted tests with users of different profiles to see which design generated more engagement and ease of use. And wouldn't you know, the minimalist won by a landslide?

The lesson we learned? Design is not just a matter of personal taste, but also of user experience. And at Picovian, user experience always comes first.

We opted for a clean, intuitive design that puts content front and center. We want our visitors to find what they are looking for quickly and easily, without getting lost in a maze of information.

Our website is more than an online business card. It is a reflection of our passion for digital, our pursuit of innovation and our commitment to offering solutions that truly make a difference.