How can internationalization help your business?

Your website or blog is your showcase to the world. But what if this showcase could be seen and appreciated by people from different cultures and languages? Content internationalization is the key to opening the doors of your business to new markets and expanding your global reach.

Many people confuse translation with internationalization, but they are distinct and complementary processes.

• Translation is the act of converting a text from one language to another, keeping the original meaning.

• Internationalization goes beyond simple translation. It is the process of adapting your content for different cultures, taking into account aspects such as:

  • Date and time formats: What is 01/02/2023 in Brazil can be 02/01/2023 in the USA.
  • Units of measurement: Miles, kilometers, pounds, kilos... each country has its preferences.
  • Currencies: Prices need to be converted and displayed in local currency.
  • Cultural references: Jokes, slang and idioms may not make sense in other cultures.
  • Cultural sensitivity: Avoid topics or images that may be offensive in certain countries.

Beware of machine translation!

Machine translation tools, such as Google Translate, can be useful for quick and informal translations. But when it comes to important things, quality is essential. Literal and robotic translations can damage your image and drive away potential customers.

At Picovian, we offer not only content and website internationalization services, but also specialized consulting to help you better understand your target audience in different countries.

Our team has global experience in travel and working with people from different cultures. We can help you:

• Identify the best markets for your business: We analyze your target audience, your competitors and market trends to identify the countries with the greatest potential for your business.
• Adapt your marketing strategy: We create customized marketing strategies for each country, taking into account cultural particularities and the preferences of the local audience.
• Optimize your content for international SEO: We ensure that your website is found by people from different countries, using SEO techniques specific to each language and region.

Benefits of content internationalization:

• Expanding your reach: Reach new markets and increase your customer base.
• SEO improvement: Optimize your content for different languages and countries, increasing your visibility in global search engines.
• Brand strengthening: Show that your company is global and cares about serving customers from different cultures.
• Increased credibility: Content adapted to the local culture demonstrates professionalism and respect.
• Competitive advantage: Stand out from the competition that has not yet explored the international market.

Ready to take your business across borders?